Dentistry is one of the world's oldest professions. Records of dental procedures have been found dating as far back as 7000 BCE. The benefits of dentistry in modern society are painfully obvious, but with nearly 10,000 years behind the profession, dentistry has had to make several leaps to keep up with man's evolution. Our generation's largest shift has arguably come in the dawning of the Web. So, what happens to an ancient profession during a time of cultural shift?
The Web has changed dentistry in several ways. There are over 20 million consumers online at any given time. Based on these statistics, it is safe to say that people are relying on the Web not only to purchase products, but to find the right dentist as well.
In what used to be a businesses sustained by word-of-mouth and the Yellow Pages, dentistry is seeing a significant change in the doctor-patient relationship. Things are certainly different, but orthodontists think things are changing for the better. To keep up, they have built Web sites, for their practices. They are also putting the finishing touches on a site re-launch, where they hope to provide a better representation of their practice and deliver more information on their practice's services and personality.
Having a Web site is beneficial for both parties. Patients can get a feel for the doctor and his practice before setting foot in the office. And practitioners have the ability to make a great first impression, and patients have access to more information than ever before.
Some dentists are even hiring Web specialists to gain an advantage on competition. They have commissioned SEO Marketing companies to boost their performance on search engines. There's so much going on behind the site. Building a Web site is a tricky business. It's incredible to them that there are Web professionals, but that's just how important it has become to our society.
Web sites can provide dental patients with anything from access to their dental records and medical history, to scheduling appointments, to information on dental disorders, treatments, and oral hygiene. A Web site can be a dentist's best friend. Any time you can reinforce and educate good oral hygiene, it's worth the investment.By Michael Hess
0 comments:
Post a Comment